作品名称：Brocadiac 锦心:南京云锦国际宣传交易一体化平台 An integrated international advertising and trading platform for Nanjing Brocade
参赛组别：学生组：25周岁以下，目前在读的本科生、研究生、专科生、职校生；
作品类别：C.产品设计「文创产品、工业用品、机械产品、电子产品、生活用品、居家产品、办公用具、玩具产品、儿童用具等」
作品说明：本团队致力于推动非物质文化遗产文化传承和拓宽相关传统产业销售渠道，立足本平台丰富的外语资源优势，凭借一支精干的外贸、外媒人才战队，着力促进中外文化交流，通过多语种与多媒体为国际商业合作创造良机。
本团队运营一个面向海外用户的、云锦垂直领域类宣传交易的平台门户网站，名为锦心Brocadiac。商业媒介平台锦心Brocadiac 视传承东方织造美学为已任，溯源云锦故事，吸取深植于东方美学中的灵感，融合现代生活美学，与国内唯一的云锦专业研究机构南京云锦研究所合作，利用AIGC、大数据与商务分析技术，对外营销中高端服饰、高端工艺品和国潮文创礼品等产品，传播云锦文化，构建了一套中华品牌和非物质文化遗产的海外宣传全媒体矩阵布局。
Our team is committed to promoting the inheritance of intangible cultural heritage and expanding the sales channels of related traditional industries. Relying on the rich foreign language resources of this platform and a capable team of foreign trade and foreign media talents, we focus on promoting cultural exchanges between China and foreign countries and creating opportunities for international business cooperation through multiple languages and multimedia.
Our team operates a platform portal website for promoting and trading in the vertical field of Yun brocade for overseas users, named Jin Xin Brocadiac. Brocadiac, a commercial media platform, regards the inheritance of Eastern weaving aesthetics as its mission. It delves into the story of Yun brocade, draws inspiration deeply rooted in Eastern aesthetics, and integrates modern life aesthetics. It collaborates with Nanjing Yun Brocade Research Institute, the only professional research institution for Yun brocade in China, and utilizes AIGC, big data, and business analysis technologies. We have marketed mid-to-high-end clothing, high-end handicrafts and national trend cultural and creative gifts and other products to the outside world, spread Yun Brocade culture, and established a full-media matrix layout for overseas promotion of Chinese brands and intangible cultural heritage.
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