作品名称:Tea Delight- Rice Noodle Packaging Series Design 茶口福-粉干包装系列设计
参赛组别:学生组:25周岁以下,目前在读的本科生、研究生、专科生、职校生;
作品类别:B.平面设计「插画、包装、字体、海报、品牌、标志、书籍、吉祥物、表情包等」
作品说明:包装设计以“茶口福”为主题,灵感来自福建,采用“福”字元素,结合自然景观,展现地域文化与山水之美。设计中“福”字曲线模仿溪水流动,象征茶口粉干特性,传达地域特色,增强产品品质认同。包装礼盒以红色为主题色,庆祝春节,象征吉祥繁荣,与广告语“吃茶口福,有口福”相呼应,传递美好祝愿。“茶口福”包装设计展现传统与地域特色,结合“福”文化与产品特性,为消费者带来视觉与味觉享受。
The packaging design is themed around “Tea Delight” and draws inspiration from Fujian, incorporating elements of the Chinese character “Fu” (blessing) and natural landscapes to showcase the region’s cultural heritage and the beauty of its mountains and waters. The curves of the “Fu” character mimic the flow of a stream, symbolizing the unique characteristics of the tea-flavored rice noodles and conveying the local cultural identity while enhancing consumers’ perception of the product’s quality. The packaging gift box features red as the dominant color, celebrating the Chinese New Year and symbolizing auspiciousness and prosperity. This aligns with the tagline “Enjoy Tea Delight, Enjoy a Feast,” which conveys warm wishes. The “Tea Delight” packaging design integrates tradition and regional characteristics, blending “Fu” culture with product features to offer consumers a delightful experience that engages both the eyes and the taste buds.
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