作品名称:理想L9汽车HMI改版设计Ideal L9 Automotive HMI Revision Design
参赛组别:学生组:25周岁以下,目前在读的本科生、研究生、专科生、职校生;
作品类别:E.数字媒体「数字摄影、UI交互、动画动漫、建筑漫游、影视特效、影视短片、动态图像、网站网页等」
作品说明:理想L9的品牌定位是高端简约,其目标用户群体主要是中高收入家庭、中青年消费者以及企业高管与科技行业人群等,因此在此基础上进行HMI改版设计。“智识”是一种以情感共鸣为主题的人机界面设计,通过蓝色主视觉和极简主义风格,营造出平静、科技、智能、安全的机舱氛围,结合昼夜模式,确保全天候清晰、易读、视觉舒适,符合理想汽车的品牌定位和调性。The brand positioning of Ideal L9 is high-end simplicity, and its target user group is mainly middle and high-income families, middle-aged and young consumers, as well as corporate executives and technology industry groups. Therefore, HMI redesign is carried out on this basis. Zhishi “is a human-machine interface design with emotional resonance as its theme. Through a blue main visual and minimalist style, it creates a calm, technological, intelligent, and safe cabin atmosphere. Combined with day and night modes, it ensures clarity, readability, and visual comfort all day long, in line with the brand positioning and tone of an ideal car.
参赛作品:






评论(0)